Liberty Agarbathi established in 1947, is the Manufacturer and Exporter of Incense products.
Branding | Corporate Website Design & Product Catalogue | Search Engine Optimization | Social Media MarketingIndustry: FMCG - Incense
Our objective was to build a corporate website with product catalogue. Also building Brand Identity via digital media platforms to create awareness and generate conversions.
Creating a coporate website where we are showcasing the History and Overview of the Brand, Product categories and products, Infrastructure capabilities, Quality policy, Manufacturing process, CSR activities and many more. We used a minimal color pallete, eye-catching images, user-friendly navigation and layout also responsive to all standard screen sizes.
We needed to reappraise the digital footprints of the brand and implement an effective social media strategy to promote their products and eventually build up brand awareness and increase their conversions.
We created a engaging social media posts with brand colours to build familiarity.
Showcased mentions, reviews and giveaways.
We leveraged different placement asset customization to run conversion campaigns, created different custom audience type to increase ROAS and retention.
We needed to reappraise the digital footprints of the brand and implement an effective SEO strategy to increase website traffic through highly competitive keywords, promote their products and eventually build up brand awareness and increase their conversions.